| Shaping the Story |
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 Strategic Planning
Identifying and prioritizing your organization’s goals and objectives provides the basic structure for your story. SilverTree helps you examine the strengths and weaknesses, opportunities and threats your organization faces.
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Our team:
• conducts strategy workshops with your leadership team
• guides your board or staff toward an integrated strategic plan
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Brand Identity Guide
Grounded in research and emerging from the strategic plan, a brand identity guide articulates who you are and what your stated purpose and goals are. It provides consistent touchstones, such as key messages and an easily recognizable character. |
Our team:
• creates a clear brand image that reflects your key messages
• develops logotype, letterhead, presentation and report templates
• delivers it all in an easy-to-use guide that includes electronic files |
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Marketing Tool Kit
SilverTree has developed a comprehensive marketing tool kit that allows us to select from a variety of communications elements to effectively shape your story. Incorporating the touchstones from your brand identity guide, our creative staff combines compelling graphics and fresh prose with a dynamic call to action. |
SilverTree tool kits include:
• advertising & public relations materials
• print collateral (brochures, newsletters, annual reports)
• web site design and hosting
• video production
• leadership presentations
• break-through-the-clutter support |
