| Find the Story |
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 Benchmarking
Before you move your organization forward, it’s important to gain a comprehensive understanding of the landscape you work in, with, and through. Benchmarking allows you to assess the setting in which your story takes place. |
Our team:
• studies internal and external best practices and dynamics
• gathers available data and resources
• conducts industry research
• reports on our findings
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Segmentation Plan
Imagine your community is an orange, with individual segments that can be peeled apart and examined. Unlike an orange however, those key constituent groups can have very different needs and motivations. A segmentation plan delves into the unique character traits of each of your identifiable segments.
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Our team:
• conducts customized online surveys
• facilitates focus groups
• collects relevant census data and other external research
• synthesizes our results
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Communications Audit
Like a firm handshake, your first point-of-contact with a new family, donor or client can leave a lasting impression. A communications audit examines the various ways that your organization connects with your community, from annual reports to websites and local media coverage.
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Our team:
• conducts through surveys and interviews of staff, board, and community members
• evaluates current marketing materials
• provides feedback through a gap analysis and recommendations
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Satisfaction Research
Satisfaction research uncovers the perceptions and satisfaction levels of current and potential families, clients, donors, volunteers and the community as a whole. Word-of-mouth endorsements of your organization’s value are one of the most inexpensive and effective of marketing tools.
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Our team:
• surveys students, clients, and staff
• interviews key stakeholders.
• analyzes existing ethnographic research
• reviews historical attrition and retention data
• studies how and why people move through your organization
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Research Tool Kit
SilverTree’s experience in primary and secondary research methodology allows us to uncover the fundamental insights that guide the direction your communications will take.
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• Online Surveys
• Mail Surveys
• Phone Surveys
• Integrated Focus Groups
• One-on-one interviews
• Ethnographic Research (On-site evaluations) |
