We had a wonderful experience working with SilverTree Marketing. They quickly understood what we were trying to accomplish and then developed a plan that allowed us to get there. SilverTree went above and beyond when it came to exploring every option. They provided professional help in so many areas, that they became a resource for us outside of the original scope of the project.
Laura Couger, Executive Director,
Birmingham Education Foundation

Birmingham Education Foundation – Inspiring minds. Expanding possibilities.
After six years of budget cuts to the local school district, trustees of the Birmingham Education Foundation decided it was time to shift into a higher fundraising gear. SilverTree conducted a segmentation study and focus groups that provided critical insights into how parents, teachers and community members perceived the foundation.

Based on that research, we worked with trustees to target key areas of focus for the future, as well as a key message strategy. The SilverTree team developed a new logo, tagline and identity kit to support the new direction. We also designed and launched a new Website for the foundation and produced a video to inspire donors at the foundation’s biggest fundraising event of the year, where record donations rolled in.

• The result - awareness levels are on the rise, the foundation is perfectly positioned to launch a series of powerful fund drives, reach out to alumni and eventually a capital endowment campaign. The foundation’s future is limitless.

Kensington Academy – Interactive Viewbook Increases Enrollment
Thanks to excellent community outreach, Kensington Academy had plenty of potential families inquiring about enrollment. The challenge for the school’s board was to find a way to convince those prospective families to become a permanent part of the Kensington community.

SilverTree producer Steven Volk developed an interactive DVD viewbook that told the Kensington story in a visually expressive way. By combining images and sounds into nineteen distinct focus areas including sections for applications for admissions and financial aid, he gave viewing parents the ability to delve deeper into the sections in which they were most interested.

• The result – increased new family enrollment and an award from the International Association of Business Communicators (IABC) for best “Interactive Electronic Presentation” in 2006.

Harlan Elementary Schools
The students of Harlan Elementary had spent the last year in a temporary building waiting for the finishing touches to be put on their new school. When, at last, the ribbon was cut on the first day of school, students had more than just new classrooms and hallways. Their school had a whole new personality – they were the Harlan Huskies. SilverTree art director, Don McCormick created a friendly, furry face to welcome students to their new school. Don then integrated the logo to fit signs, banners, sportswear and more.

• The result – two new learning communities found an identity.

First Presbyterian Church – Monkeying with Tradition
Change comes slowly to an almost 75 year old institution, but in 2006 pastors and staff decided it was time to update the church’s more than 50 year old logo and collateral materials.

Editorial director, Lori Eaton, and art director, Don McCormick, worked with the church staff to develop a new logo identity that supported the church’s newly minted focus statement. That identity was then expanded to all communication elements, including newsletters, a newspaper ad campaign, weekly bulletins, program brochures, postcards, posters, and more.

• The result – a cohesive look that extended the reach of the church’s new focus statement.

Kasco, Inc. - Local Firm Enters Big Leagues
Kasco, Inc is a commercial construction company with over 20 years in business that manages world class projects, but until last year, their website and collateral materials labeled them a small town firm.

In 2006, Kasco's president, Stephen Kassab hired Michelle Lange to create and launch a new website. Together they developed a strategic vision for Kasco's website based on custom research that went beyond a simple electronic business card. The need was clear. The website required powerful visuals, project update flexibility, and a voice for the customer. Today, Kasco's website and marketing materials are resource portals for employees and clients building tomorrow's healthcare and education facilities.
The result - clearly running with the 'big dogs'.

• The result – clearly running with the ‘big dogs’.

MathScore.com – MIT Grad Reinvents Kindergarten-Algebra Math Practice
Winner of MIT’s Entrepreneurship Competition in 1998, Steven Yang had already sold his first dot.com business when he began developing and subsequently field testing, an Internet-based math practice environment for elementary and middle school students. When students at the school where his product, MathScore.com, was beta tested showed marked improvement in state test scores, he turned to SilverTree founder Michelle Lange for help in getting the word out.

Michelle, with assistance from writer Lori Eaton, rolled out a six month press campaign to get MathScore on the radar of curriculum decision-makers. Carefully timed news releases, combined with sales support and a high impact brochure developed by the SilverTree creative team, boosted awareness and helped elevate MathScore’s presence on search engines.

• The result – MathScore expanded from 6 to 46 states and numerous countries.
  Clicks count.