“The Panthera Project is a place where Walsh College will craft a comprehensive plan that incorporates education, innovation, collaboration, and entrepreneurship to accelerate Michigan business growth,” Lange said.
“Michelle brings passion, excellence, creativity, and collaboration to Walsh College,” Walsh College President Stephanie W. Bergeron said. “Her business background in industry, as a business creator, and business owner, coupled with a love of teaching, gives her a unique and welcome perspective.”
The Panthera Project is named for the wild cat genus of the family Felidae, which includes the tiger, lion, jaguar, and leopard.
“These intelligent survivors succeed in the wild because they move swiftly, adapt to their habitat, and are opportunistic hunters – characteristics we might just need to survive in today’s economy,” Lange explained.
Lange is a strategic marketing professional with nearly 20 years of experience in automotive, education, and business consulting.
Before joining Walsh College, she was president of Silvertree Marketing, providing marketing communications for growth companies, non-profits, and education. Lange was also managing consultant at The Zyman Group, providing business and marketing strategy consulting for Fortune 500 companies.
Advertising Age and Business Week have recognized Lange as a top marketer. Her experience also includes launching numerous initiatives for global (Louis Vuitton Moet Hennessey, GM, Dow Chemical); national (MathScore, Chevrolet, ConAgra); and regional clients (Kasco Construction, Birmingham Schools, Walsh College).
Within the community, Lange is a member of the Detroit Chamber of Commerce and the Birmingham Education Foundation, while co-chairing Birmingham’s CECAC.
Lange is a member of the Walsh College adjunct faculty and currently teaches graduate courses in Marketing and Consumer Behavior. She earned a bachelor’s degree in business and a master's degree in communications from Michigan State University, and completed executive study at Stanford University and at The Wharton School, University of Pennsylvania. |
