The best way to find your story is by asking questions, listening carefully, and identifying the “ah-ha” message that will fuel your strategy.

• Initial Assessment – We’ll sit down together for an initial purpose finding consultation, and then develop an online survey that will uncover what the community really knows about you and your purpose.

• Strategic Plan – We’ll help you understand your strengths and weaknesses, and the opportunities and threats your organization faces. Then we’ll develop an action plan to achieve your mission and goals.

Based on research and your strategic plan, we’ll consolidate your stated purpose and goals into a brand identity that will help your community understand who you are and the impact you have.

• Key Message Strategy: We’ll identify the 3-5 most critical messages that define your organization’s character and will move your strategy forward.

• Logo Development: Our creative team will develop 3 logo directions and taglines and then work with you to select the right one.

• Brand Identity Guide: We’ll create an easy-to-use binder and electronic files including logotype, letterhead, presentation and report templates.

Building on the touch points in your brand identity guide, we’ll develop a communications tool kit that combines compelling graphics and fresh prose with a call to action that works. Your tool kit could include:

• Web site Design – We’ll design a 5-7 page Web site that is easy to navigate, describes your organizations mission and programs, and includes tools such as online donation options, document and video links, and a complimentary slide show.

• Press Releases - Whether it’s to announce an upcoming event, significant donation or recognize the impact your organization is making, we’ll write 5 press releases to get you started in the 1st year.

• Speaker’s Bureau Support – We’ll develop a PowerPoint template and presentation that will help your Board spread the word about your organization’s impact through community meetings.

• Optional: Print, radio, multi-media, annual fund materials …if you’re ready for more…we’ll take you there.